Privacy Policy

Last updated: 2026

The Primary Academy operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience. The Primary Academy is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us.

Personal Information We Collect or Process

We may collect or process the following categories of personal information:

• Contact details including your name, address, billing address, shipping address, phone number, and email address.
• Financial information including credit card, debit card, and financial account numbers and payment details.
• Account information including your username, password, security questions, preferences and settings.
• Transaction information including the items you view, put in your cart, or purchase.
• Communications with us including information you include in customer support inquiries.
• Device information including information about your device, browser, or network connection.
• Usage information including information regarding your interaction with the Services.

How We Use Your Personal Information

• Provide, Tailor, and Improve the Services.
• Marketing and Advertising.
• Security and Fraud Prevention.
• Communicating with You.
• Legal Reasons.

Your Rights and Choices

Depending on where you live, you may have rights including: Right to Access, Right to Delete, Right to Correct, and Right of Portability.

Contact

For questions about this Privacy Policy, email us at support@theprimaryacademy.com.